{"id":3244,"date":"2024-03-09T15:00:39","date_gmt":"2024-03-09T13:00:39","guid":{"rendered":"https:\/\/dmarketingcreators.com\/?p=3244"},"modified":"2024-03-20T12:35:16","modified_gmt":"2024-03-20T10:35:16","slug":"%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d8%af%d8%a7%d9%85","status":"publish","type":"post","link":"https:\/\/dmarketingcreators.com\/ar\/%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d8%af%d8%a7%d9%85\/","title":{"rendered":"\u062d\u0642\u0628\u0629 \u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0633\u0624\u0648\u0644"},"content":{"rendered":"\n<p class=\"has-large-font-size\"><strong>\u0643\u064a\u0641 \u062a\u064f\u062d\u062f\u062b \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0641\u0631\u0642\u064b\u0627 \u0641\u064a \u0639\u0627\u0644\u0645\u0643<\/strong><\/p>\n\n\n\n<p>\u064a\u0634\u0647\u062f 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\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629:<\/strong> \u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0641\u064a \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0648\u0627\u0636\u062d \u0644\u062c\u0647\u0648\u062f \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629\u060c \u0648\u062a\u062c\u0646\u0628 \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0636\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0626\u064a (Greenwashing).<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0648\u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a: <\/strong>\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u0627\u0644\u0627\u0646\u0633\u062c\u0627\u0645 \u0645\u0639 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u062c\u0627\u0646\u0633\u0629 \u0648\u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0623\u0648 \u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0625\u0644\u0649 \u062a\u0643\u0628\u064a\u0631 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0648\u062e\u0644\u0642 \u0642\u064a\u0645\u0629 \u0645\u0634\u062a\u0631\u0643\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u0629 \u0627\u0644\u0645\u0646\u062a\u062c:<\/strong> \u064a\u0639\u062a\u0628\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645 \u062f\u0648\u0631\u0629 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\u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629. \u064a\u062d\u062a\u0627\u062c \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u062a\u0643\u064a\u064a\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0645 \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u062a\u0642\u062f\u0645 \u0648\u0627\u0644\u0639\u0645\u0644 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0639\u0644\u0649 \u0627\u0644\u062a\u062d\u0633\u064a\u0646.<\/p>\n\n\n\n<p><strong>\u0622\u062b\u0627\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a:<\/strong><\/p>\n\n\n\n<p>\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0628\u0639\u0636 \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0644\u062f\u0645\u062c \u0645\u0628\u0627\u062f\u0626 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\u0623\u0647\u062f\u0627\u0641\u064b\u0627 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u062a\u062a\u0645\u0627\u0634\u0649 \u0645\u0639 \u0642\u064a\u0645 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u062c\u0627\u0644.<\/li>\n\n\n\n<li><strong>\u062f\u0645\u062c \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0641\u064a \u062c\u0645\u064a\u0639 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a:<\/strong> \u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0628\u064a\u0626\u064a \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u062e\u0627\u0635 \u0628\u0643.<\/li>\n\n\n\n<li><strong>\u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0631\u0648\u0627\u064a\u0629 \u0627\u0644\u0642\u0635\u0635:<\/strong> \u062a\u0648\u0627\u0635\u0644 \u062c\u0647\u0648\u062f\u0643 \u0648\u0625\u0646\u062c\u0627\u0632\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0628\u0634\u0643\u0644 \u0623\u0635\u064a\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0633\u0631\u062f\u064a\u0627\u062a \u0648\u0627\u0636\u062d\u0629 \u0648\u0645\u0642\u0646\u0639\u0629.<\/li>\n\n\n\n<li><strong>\u0625\u0634\u0631\u0627\u0643 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u0621:<\/strong> \u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0627\u0644\u0645\u0639\u0646\u064a\u064a\u0646\u060c \u0645\u062b\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0648\u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0644\u0628\u0646\u0627\u0621 \u0646\u0638\u0627\u0645 \u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0623\u0648\u0633\u0639.<\/li>\n\n\n\n<li><strong>\u0642\u064a\u0627\u0633 \u0648\u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u0642\u062f\u0645:<\/strong> \u0631\u0627\u0642\u0628 \u0623\u062f\u0627\u0621 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0648\u0642\u0645 \u0628\u0627\u0644\u0625\u0628\u0644\u0627\u063a \u0639\u0646 \u0627\u0644\u062a\u0642\u062f\u0645 \u0625\u0644\u0649 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0628\u0634\u0641\u0627\u0641\u064a\u0629<\/li>\n<\/ul>\n\n\n\n<p><strong>\u062a\u0637\u0628\u064a\u0642 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645:<\/strong><\/p>\n\n\n\n<p><strong>\u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u0645\u062a\u0627\u0646\u0629 \u0648\u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0625\u0635\u0644\u0627\u062d:<\/strong> \u0634\u062c\u0639 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0628\u062a\u0643\u0627\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u0630\u0627\u062a \u0639\u0645\u0631 \u0627\u0641\u062a\u0631\u0627\u0636\u064a \u0623\u0637\u0648\u0644 \u0648\u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0625\u0635\u0644\u0627\u062d \u0623\u0648 \u0642\u0637\u0639 \u0627\u0644\u063a\u064a\u0627\u0631 \u0627\u0644\u0628\u062f\u064a\u0644\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0648\u0627\u062f \u0645\u0639\u0627\u062f \u062a\u062f\u0648\u064a\u0631\u0647\u0627 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u062f\u0648\u064a\u0631:<\/strong> \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0628\u064a\u0626\u064a \u0628\u0627\u062e\u062a\u064a\u0627\u0631 \u0639\u0628\u0648\u0627\u062a \u0645\u0635\u0646\u0648\u0639\u0629 \u0645\u0646 \u0645\u0648\u0627\u062f \u0645\u0639\u0627\u062f \u062a\u062f\u0648\u064a\u0631\u0647\u0627 \u0623\u0648 \u0645\u0648\u0627\u062f \u064a\u0645\u0643\u0646 \u0625\u0639\u0627\u062f\u0629 \u062a\u062f\u0648\u064a\u0631\u0647\u0627 \u0628\u0633\u0647\u0648\u0644\u0629 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646.<\/li>\n\n\n\n<li><strong>\u062a\u0646\u0641\u064a\u0630 \u062d\u0644\u0648\u0644 \u0639\u0628\u0648\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0645\u0644\u0621 \u0623\u0648 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645:<\/strong> \u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u0646\u0641\u0627\u064a\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u062f\u064a\u0645 \u062e\u064a\u0627\u0631\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0645\u0644\u0621 \u0623\u0648 \u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0639\u0628\u0648\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0648\u0644\u0627\u0621 \u0623\u0648 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062e\u0635\u0645 \u0639\u0646\u062f \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062a\u0639\u0648\u064a\u0636 \u0627\u0646\u0628\u0639\u0627\u062b\u0627\u062a \u0627\u0644\u0643\u0631\u0628\u0648\u0646 \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629:<\/strong> \u062e\u0641\u0641 \u0645\u0646 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0628\u064a\u0626\u064a \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0639\u0646 \u0637\u0631\u064a\u0642 \u062d\u0633\u0627\u0628 \u0648\u062a\u0639\u0648\u064a\u0636 \u0627\u0646\u0628\u0639\u0627\u062b\u0627\u062a \u0627\u0644\u0643\u0631\u0628\u0648\u0646 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0627\u0644\u0633\u0641\u0631 \u0648\u0627\u0644\u0637\u0628\u0627\u0639\u0629 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/li>\n\n\n\n<li><strong>\u062f\u0639\u0645 \u0627\u0644\u0642\u0636\u0627\u064a\u0627 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629:<\/strong> \u062a\u0634\u0627\u0631\u0643 \u0645\u0639 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0623\u0648 \u0627\u0644\u062c\u0645\u0639\u064a\u0627\u062a \u0627\u0644\u062e\u064a\u0631\u064a\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629\u060c \u0645\u0645\u0627 \u064a\u062f\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0632\u0627\u0645\u0643 \u0628\u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a \u0625\u0644\u0649 \u0645\u0627 \u0647\u0648 \u0623\u0628\u0639\u062f \u0645\u0646 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u062a\u0639\u0632\u064a\u0632 \u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645:<\/strong> \u0642\u0645 \u0628\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0627\u0644\u062a\u062e\u0644\u0635 \u0645\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0633\u0624\u0648\u0644\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0627\u0644\u0648\u0627\u0636\u062d\u0629 \u0648\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0648\u0639\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0631\u0648\u0627\u064a\u0629 \u0627\u0644\u0642\u0635\u0635 \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a\u0629:<\/strong> \u0634\u0627\u0631\u0643 \u0642\u0635\u0635\u064b\u0627 \u062d\u0642\u064a\u0642\u064a\u0629 \u062a\u0639\u0631\u0636 \u062c\u0647\u0648\u062f \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 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