{"id":3706,"date":"2024-04-21T08:43:17","date_gmt":"2024-04-21T06:43:17","guid":{"rendered":"https:\/\/dmarketingcreators.com\/?p=3706"},"modified":"2024-05-19T09:00:06","modified_gmt":"2024-05-19T06:00:06","slug":"%d8%af%d9%84%d9%8a%d9%84%d9%83-%d9%84%d9%85%d8%a8%d8%a7%d8%af%d8%a6-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%81%d9%8a-%d8%b9%d8%a7%d9%84%d9%85-%d9%85%d8%aa%d8%b7%d9%88%d8%b1","status":"publish","type":"post","link":"https:\/\/dmarketingcreators.com\/ar\/%d8%af%d9%84%d9%8a%d9%84%d9%83-%d9%84%d9%85%d8%a8%d8%a7%d8%af%d8%a6-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%81%d9%8a-%d8%b9%d8%a7%d9%84%d9%85-%d9%85%d8%aa%d8%b7%d9%88%d8%b1\/","title":{"rendered":"\u062f\u0644\u064a\u0644\u0643 \u0644\u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0639\u0627\u0644\u0645 \u0645\u062a\u0637\u0648\u0631"},"content":{"rendered":"\n<p class=\"has-large-font-size\"><strong>\u0647\u064a\u0645\u0646 \u0639\u0644\u0649 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\u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0645\u0631\u062c\u0639\u064a \u0627\u0644\u0634\u0627\u0645\u0644 \u0628\u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c\u0647\u0627 \u0644\u0641\u0647\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0637\u0627\u0641.<\/p>\n\n\n\n<p>\u0644\u0646\u063a\u0648\u0635 \u0645\u0639\u064b\u0627 \u0641\u064a \u0627\u0644\u0623\u062f\u0648\u0627\u0631 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u0634\u0643\u0644 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0646\u0627\u062c\u062d\u060c \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 &#8220;\u0645\u062f\u064a\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642&#8221; \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0625\u0644\u0649 &#8220;\u0645\u0646\u0634\u0626 \u0627\u0644\u0645\u062d\u062a\u0648\u0649&#8221; \u0627\u0644\u0645\u0628\u062f\u0639. \u0633\u0646\u0643\u062a\u0634\u0641 \u0623\u064a\u0636\u064b\u0627 &#8220;\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642&#8221; \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0623\u0645\u0627\u0645\u0643\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u062a\u0636\u0645\u0646 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0635\u0648\u0644\u064b\u0627 \u0625\u0644\u0649 \u0645\u062c\u0627\u0644 &#8221; \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u0645\u0643\u062a\u0633\u0628\u0629&#8221; \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0645\u062b\u0644 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/p>\n\n\n\n<p>\u0633\u0646\u0643\u0634\u0641 \u0627\u0644\u0646\u0642\u0627\u0628 \u0639\u0646 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062f\u0639\u0645 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0646\u0627\u062c\u062d\u0629\u060c \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 \u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u0644\u0627\u0633\u064a\u0643\u064a (4Ps) \u0625\u0644\u0649 \u0639\u0627\u0644\u0645 &#8220;\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs)&#8221; \u0627\u0644\u0645\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0633\u0646\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0641\u0646\u064a\u0629 \u0645\u062b\u0644 &#8220;\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO)&#8221; \u0648 &#8220;\u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637&#8221; \u0644\u0636\u0645\u0627\u0646 \u062c\u0630\u0628 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0644\u0644\u0632\u0648\u0627\u0631 \u0648\u062a\u062d\u0648\u064a\u0644\u0647\u0645 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n<p>\u0647\u0644 \u0623\u0646\u062a 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\u062a\u0633\u0648\u064a\u0642:<\/strong> \u0647\u0648 \u0627\u0644\u0641\u0631\u062f \u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u062a\u062e\u0637\u064a\u0637 \u0648\u062a\u0637\u0648\u064a\u0631 \u0648\u062a\u0646\u0641\u064a\u0630 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u062e\u0627\u0635\u0629 \u0627\u0644\u0631\u0642\u0645\u064a. \u0648\u0642\u062f \u064a\u062a\u062e\u0635\u0635 \u0641\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u0645\u0639\u064a\u0646\u0629 \u0645\u062b\u0644 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO)\u060c \u0648\u0627\u0644\u0627\u0639\u0644\u0627\u0646 \u062d\u0633\u0628 \u0627\u0644\u062f\u0641\u0639 (PPC)\u060c \u0648\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0623\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 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\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a:<\/strong> \u064a\u0646\u0634\u0626 \u0648\u064a\u062f\u064a\u0631 \u062c\u062f\u0627\u0648\u0644 \u0645\u062d\u062a\u0648\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u064a\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u064a\u0646 \u0648\u064a\u062f\u064a\u0631 \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<\/li>\n\n\n\n<li><strong>\u062e\u0628\u064a\u0631 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO):<\/strong> \u064a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0644\u0631\u0641\u0639 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0645\u0648\u0642\u0639 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u062a\u062d\u0633\u064a\u0646 \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0631\u0648\u0631 \u0627\u0644\u0639\u0636\u0648\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u062e\u0628\u064a\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062d\u0633\u0628 \u0627\u0644\u062f\u0641\u0639 (PPC):<\/strong> \u064a\u062f\u064a\u0631 \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062d\u0633\u0628 \u0627\u0644\u062f\u0641\u0639 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u0645\u0646\u0635\u0627\u062a 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\u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u062f\u0648\u0646\u0629:<\/strong> \u0645\u0646\u0635\u0629 \u0644\u0646\u0634\u0631 \u0645\u0642\u0627\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0645\u064a\u0629 \u0648\u062c\u0630\u0627\u0628\u0629 \u0630\u0627\u062a \u0635\u0644\u0629 \u0628\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0644\u062c\u0630\u0628 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0636\u0648\u064a\u0629 \u0648\u0628\u0646\u0627\u0621 \u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a:<\/strong> \u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 Facebook \u0648 Instagram \u0648 Twitter \u0648 LinkedIn \u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u0631\u0648\u0627\u064a\u0629 \u0642\u0635\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a:<\/strong> \u0628\u0646\u0627\u0621 \u0642\u0648\u0627\u0626\u0645 \u0628\u0631\u064a\u062f \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0625\u0631\u0633\u0627\u0644 \u062d\u0645\u0644\u0627\u062a \u0628\u0631\u064a\u062f \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0644\u0631\u0639\u0627\u064a\u0629 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\u0645\u062b\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a Google\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0638\u0647\u0631 \u0623\u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0636\u0648\u064a \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629.<\/li>\n\n\n\n<li><strong>\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a:<\/strong> \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0639\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0645\u0645\u0627 \u064a\u0633\u0645\u062d \u0628\u062d\u0645\u0644\u0627\u062a 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\u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0648\u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a:<\/strong> \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062b\u0631 \u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0639\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 Google My Business \u0623\u0648 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0633\u0645\u0639\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0641\u064a\u0631\u0648\u0633\u064a:<\/strong> \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u064a\u0646\u062a\u0634\u0631 \u0628\u0633\u0631\u0639\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0645\u0645\u0627 \u064a\u062e\u0644\u0642 \u0648\u0635\u0648\u0644\u064b\u0627 \u0639\u0636\u0648\u064a\u064b\u0627 \u0648\u062a\u0639\u0631\u064a\u0641\u064b\u0627 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong><strong><br><\/strong><strong>\u0623. \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629:<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642 (4Ps) \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0645\u0646\u062a\u062c:<\/strong> \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062a\u0633\u0648\u064a\u0642\u0647\u0627 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u060c \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u060c \u0627\u0644\u062f\u0648\u0631\u0629 \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0623\u0648 \u0645\u0646\u062a\u062c \u0645\u0627\u062f\u064a \u0645\u062b\u0644 \u0627\u0644\u0633\u0644\u0639).<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0633\u0639\u0631:<\/strong> \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0644\u0644\u0645\u0646\u062a\u062c \u0627 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0646\u0645\u0627\u0630\u062c \u0641\u0631\u064a\u0645\u064a\u0648\u0645 \u0623\u0648 \u062e\u0637\u0637 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0645\u0643\u0627\u0646 (\u0627\u0644\u062a\u0648\u0632\u064a\u0639):<\/strong> \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0644\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \/ \u0627\u0644\u062e\u062f\u0645\u0629 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 (\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u060c \u0645\u062a\u062c\u0631 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u060c \u0627\u0644\u0633\u0648\u0642 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a).<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0631\u0648\u064a\u062c:<\/strong> \u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0644\u062c\u0630\u0628 \u0648\u0625\u0634\u0631\u0627\u0643 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u0645\u064a\u0643\u0646\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/strong> \u0623\u062f\u0648\u0627\u062a \u0648\u0628\u0631\u0627\u0645\u062c \u062a\u0642\u0648\u0645 \u0628\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 \u0645\u062b\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629 \u0623\u0648 \u062c\u062f\u0648\u0644\u0629 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<\/li>\n\n\n\n<li><strong>\u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644:<\/strong> \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0631 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644:<\/strong> \u0646\u0633\u0628\u0629 \u0632\u0648\u0627\u0631 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0623\u0648 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c \u060c \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u0646\u0634\u0631\u0629 \u0625\u062e\u0628\u0627\u0631\u064a\u0629).<\/li>\n\n\n\n<li><strong>\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs):<\/strong> \u0645\u0642\u0627\u064a\u064a\u0633 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u062a\u062a\u0628\u0639 \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u060c \u062d\u0631\u0643\u0629 \u0645\u0631\u0648\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0648\u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0648\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u0648\u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631).<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0628. \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0641\u0646\u064a\u0629:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO):<\/strong> \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u062a\u0648\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0648\u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0639\u0636\u0648\u064a \u0641\u064a \u0635\u0641\u062d\u0627\u062a \u0646\u062a\u0627\u0626\u062c \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SERPs).<\/li>\n\n\n\n<li><strong>\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0628\u0627\u0644\u0646\u0642\u0631\u0629 (PPC):<\/strong> \u0627\u0644\u0645\u0632\u0627\u064a\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0639\u0631\u0636 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0639\u0644\u0649 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<\/li>\n\n\n\n<li><strong>\u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637:<\/strong> \u0635\u0641\u062d\u0629 \u0648\u064a\u0628 \u0645\u0633\u062a\u0642\u0644\u0629 \u0645\u0635\u0645\u0645\u0629 \u0644\u0627\u0644\u062a\u0642\u0627\u0637 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0623\u0648 \u062f\u0641\u0639 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0639\u0648\u0627\u062a \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u064a\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621.<\/li>\n\n\n\n<li><strong>\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (CMS):<\/strong> \u0645\u0646\u0635\u0629 \u0628\u0631\u0645\u062c\u064a\u0629 \u062a\u062a\u064a\u062d \u0625\u0646\u0634\u0627\u0621 \u0645\u0648\u0642\u0639 \u0648\u064a\u0628 \u0648\u062a\u062d\u0631\u064a\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0625\u062f\u0627\u0631\u062a\u0647 \u0628\u0633\u0647\u0648\u0644\u0629.<\/li>\n\n\n\n<li><strong>\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a:<\/strong> \u0628\u0631\u0627\u0645\u062c \u0645\u062b\u0644 Google Analytics \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0642\u0628 \u062d\u0631\u0643\u0629 \u0645\u0631\u0648\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0648\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0641\u0626\u0627\u062a A\/B:<\/strong> \u0645\u0642\u0627\u0631\u0646\u0629 \u0646\u0633\u062e\u062a\u064a\u0646 \u0645\u0646 \u0639\u0646\u0635\u0631 \u0648\u0627\u062d\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u0645\u0639\u0631\u0641\u0629 \u0623\u064a \u0645\u0646\u0647\u0645\u0627 \u064a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0648\u064a\u0639\u0637\u064a \u0646\u062a\u0627\u0626\u062c \u0623\u0639\u0644\u0649.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>\u2022 \u0628\u062d\u0648\u062b \u0627\u0644\u0633\u0648\u0642:<\/strong> \u0639\u0645\u0644\u064a\u0629 \u062c\u0645\u0639 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0648\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647 \u0648\u0633\u0644\u0648\u0643\u0647 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/p>\n\n\n\n<p><strong>\u2022 \u0645\u0633\u0627\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 (\u062e\u0645\u0633 \u0645\u0631\u0627\u062d\u0644):<\/strong> \u0627\u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062a\u064a \u064a\u0645\u0631 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0635\u0628\u062d \u0639\u0645\u064a\u0644\u0627\u064b \u062f\u0627\u0626\u0645\u0627\u064b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0644\u0648\u0639\u064a :(Awareness)<\/strong> \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u064a\u0635\u0628\u062d \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0648\u0646 \u0639\u0644\u0649 \u062f\u0631\u0627\u064a\u0629 \u0644\u0623\u0648\u0644 \u0645\u0631\u0629 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629. \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062d\u062f\u062b \u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u0646\u0648\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u062b\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0623\u0648 \u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0623\u0648 \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0634\u0641\u0647\u064a\u0629.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062c\u0627\u0630\u0628\u064a\u0629<\/strong> <strong>: (Appeal)<\/strong>\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629\u060c \u064a\u0632\u062f\u0627\u062f \u0627\u0647\u062a\u0645\u0627\u0645 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644. \u0648\u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u0633\u0644\u0637 \u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0646\u0627 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0642\u062a\u0631\u062d\u0629 \u0648\u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u064a \u064a\u0642\u062f\u0645\u0647\u0627 \u0627\u0644\u0639\u0631\u0636 \u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0623\u0648 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641\u0647.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631 ((Ask<\/strong> : \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629\u060c \u064a\u0633\u0639\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0628\u0646\u0634\u0627\u0637 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a. \u0648\u0642\u062f \u064a\u0632\u0648\u0631 \u0645\u0648\u0642\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u064a\u0642\u0631\u0623 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0623\u0648 \u064a\u062a\u0635\u0644 \u0628\u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0637\u0631\u062d \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0648\u062c\u0645\u0639 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u0625\u062c\u0631\u0627\u0621 (Act):<\/strong> \u0647\u0630\u0647 \u0647\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u062d\u064a\u062b \u064a\u062a\u062e\u0630 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628. \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0630\u0644\u0643 \u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u062e\u062f\u0645\u0629 \u0623\u0648 \u062a\u0646\u0632\u064a\u0644 \u0645\u0648\u0631\u062f \u0623\u0648 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0627\u0644\u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a.<\/li>\n\n\n\n<li><strong>\u0627\u0644\u062a\u0623\u064a\u064a\u062f (Advocate):<\/strong> \u062a\u062a\u062c\u0627\u0648\u0632 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u064a\u0629. \u0648\u064a\u0631\u0643\u0632 \u0647\u0646\u0627 \u0639\u0644\u0649 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0631\u0627\u0636\u064a\u0646 \u0625\u0644\u0649 \u062f\u0639\u0627\u0629 \u0645\u062e\u0644\u0635\u064a\u0646. \u062a\u0634\u062c\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0645\u0634\u0627\u0631\u0643\u0629 \u062a\u062c\u0627\u0631\u0628\u0647\u0645 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0648\u0627\u0644\u062a\u0648\u0635\u064a\u0629 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u0622\u062e\u0631\u064a\u0646 \u0648\u0631\u0628\u0645\u0627 \u0623\u0646 \u064a\u0635\u0628\u062d\u0648\u0627 \u0645\u0646 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u064a\u0646.<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2022 \u0627\u0644\u062a\u0642\u0633\u064a\u0645 \u0648\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641:<\/strong> \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0623\u0635\u063a\u0631 \u0630\u0627\u062a \u062e\u0635\u0627\u0626\u0635 \u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0648\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0645\u062a\u0634\u0627\u0628\u0647\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0648\u0647\u0630\u0627 \u064a\u0633\u0645\u062d \u0628\u062a\u0648\u062c\u064a\u0647 \u0631\u0633\u0627\u0626\u0644 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0623\u0643\u062b\u0631 \u062a\u062e\u0635\u064a\u0635\u064b\u0627 \u0648\u0641\u0639\u0627\u0644\u064a\u0629.<\/p>\n\n\n\n<p><strong>\u2022 \u062a\u062d\u062f\u064a\u062f \u0645\u0648\u0642\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629: <\/strong>\u0627\u0644\u0645\u0643\u0627\u0646\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0644\u0647\u0627 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0630\u0647\u0646 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646. \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0641\u0639\u0627\u0644 \u0641\u064a \u062a\u0631\u0633\u064a\u062e \u0645\u0648\u0642\u0639 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0645\u064a\u0632 \u0648\u062c\u0630\u0627\u0628.<\/p>\n\n\n\n<p><strong>\u2022 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0629:<\/strong> \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0631\u0627\u0645\u062c \u0622\u0644\u064a\u0629 \u0644\u0634\u0631\u0627\u0621 \u0648\u0628\u064a\u0639 \u0645\u0633\u0627\u062d\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0628\u0631 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0645\u0645\u0627 \u064a\u062d\u0633\u0646 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a.<\/p>\n\n\n\n<p><strong>\u2022 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641: <\/strong>\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0632\u0648\u0627\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0630\u064a\u0646 \u0633\u0628\u0642 \u0644\u0647\u0645 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0632\u064a\u0627\u0631\u0629 \u0635\u0641\u062d\u0629 \u0645\u0646\u062a\u062c) \u0628\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u062a\u0627\u0628\u0639\u0629 \u0644\u062a\u0630\u0643\u064a\u0631\u0647\u0645 \u0628\u0627\u0647\u062a\u0645\u0627\u0645\u0647\u0645.<\/p>\n\n\n\n<p><strong>\u2022 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646: <\/strong>\u0627\u0644\u0634\u0631\u0627\u0643\u0629 \u0645\u0639 \u0634\u062e\u0635\u064a\u0627\u062a \u0645\u0634\u0647\u0648\u0631\u0629 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0623\u0648 \u062e\u0628\u0631\u0627\u0621 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0644\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0644\u062c\u0645\u0647\u0648\u0631\u0647\u0645.<\/p>\n\n\n\n<p><strong>\u2022 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/strong> \u062e\u0637\u0629 \u0645\u0648\u062b\u0642\u0629 \u062a\u062d\u062f\u062f \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u064a \u0633\u064a\u062a\u0645 \u0625\u0646\u0634\u0627\u0624\u0647\u0627 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0648\u0642\u0646\u0648\u0627\u062a \u062a\u0648\u0632\u064a\u0639 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